01 The brief
[What the client needed, in one sentence.]
[Two or three sentences on the starting point: the show, the audience, the product being launched and what the stand or activation had to achieve. Written with the client, not for them.]
02 What we built
[The concept, the layout and the materials. Which parts were custom, which were modular, what the hanging sign or the demo stations did, and how visitors moved through the space.]
[A short quote from the client or the project lead, once approved.]
03 On the floor
[Installation, staffing and what happened during the show: build days, crew size, support on site and dismantling.]
